Switzerland was the first country to agree to take part in Expo Milano 2015 and sign a participation contract in 2011. It also was the first country to officially present the project for its pavilion. Switzerland wishes to present itself in Milan as an attractive country with a deep-rooted sense of responsibility and solidarity in the area of food and sustainable development.
The “Confooderatio Helvetica” project submitted by the young team of architects at Netwerch in Brugg won over the jury with a clear message that encourages reflection on individual responsibility, the equitable distribution of food and sustainability.
The Swiss pavilion takes the form of a large, open platform measuring 4,432m2 with four towers visible from a distance, each of them filled with foodstuffs. Visitors access the towers by lift and once they arrive on top can help themselves to Swiss products. As the towers gradually empty, the platforms will be lowered, thus changing the structure of the pavilion. The progressive emptying of the towers will be recorded in real time and can also be followed via social media.
The towers are the heart of the Swiss pavilion. Visitors will be invited to discover Switzerland, the diversity of its products and the values that are the foundation of the success of the Swiss model. Visitors will be able to take as much of the products as they want – either to be consumed on the premises or to take away. The pavilion is the basis for a reflection on the global availability of food and on sustainable development along the food supply chain. It also invites everyone to act responsibly and to consume resources intelligently. The four products that were chosen for the towers – water, salt, coffee and apples – represent Swiss sustainability, responsibility and innovation, and show a country true to its traditions.
The Swiss pavilion also includes the House of Switzerland, which comprises the following elements: the exhibition space of the Gotthard partner cantons, dedicated to the theme of water; Nestlé’s interactive exhibition, a restaurant and a takeaway, the Swiss Agriculture information stand, the partners’ lounge and an auditorium for events and lectures. The Swiss Agency for Development and Cooperation (SDC) will have an interactive game on site, Plant Doctor, which encourages young “farmers” to improve and increase their crop yield thanks to modern technologies.
The partner cities’ exhibitions are located on the ground floor of the towers. The stage, located between the towers and the House of Switzerland, and the installations dedicated to the New Rail Link through the Alps (NRLA) and to Switzerland Tourism are important components of the Swiss pavilion. The thematic exhibitions of the institutional and private partners will give visitors the opportunity to discover Switzerland’s strengths in the agri-food, science, tourist and transport sectors.
The Swiss pavilion will offer a wide range of events, concerts, lectures and entertainment thanks to the generous support of partner cities and cantons. There will also be special thematic days with the participation of federal councillors. Switzerland Day, 18 May, will feature the participation of the President of the Swiss Confederation, a reception at the Italian pavilion and a special programme at the Swiss pavilion.
The full programme with detailed information on the events can be found in the website’s events section.
The Swiss pavilion will raise public awareness of the main challenges relating to sustainable development and responsible consumption. In keeping with the general aim of Expo 2015, it is intended as a platform for dialogue and debate to address the main global challenges: What can be done to secure an adequate supply of safe and healthy food for the world’s population?
Switzerland has taken an active part in the majority of official universal and international exhibitions. During these exhibitions, its attractive and innovative pavilions and tailor-made programmes have always attracted much interest and praise from a wide range of visitors and journalists.